A makeover doesn’t have to be extreme to be effective… In fact, many style gurus would agree that making subtle changes and focusing on your best feature can accomplish far more than major surgery!
The revamped Huletts range, which is being rolled out during 2009, uses simple yet eye catching design changes to consolidate the brand and create a consistent and appealing identity. The distinctive red ribbons that South African consumers know and love, which traditionally appeared on white and brown pre-packs, are now a feature on every pack.
The revamp is a key element of the Huletts marketing team’s strategy for 2009 and onwards. The repackaging embodies the brand’s commitment to “pure sweetness” and a high quality standard across the entire range, as well as continuous innovation and expansion of the range to truly provide sweetening solutions that meet every need.
Changes include:
- Huletts white and brown sugar cubes and coloured crystals – The convenient Perspex containers are reusable and add a touch of sophistication to any table. Convenient refill packs are also available.
- Huletts syrups – new easy-grip bottles with colour-coded caps.
Speciality Packaging for Icing and Castor SugarDistinctive new packaging for Huletts Icing and Castor Sugar is set to launch in October. The popular speciality sugars will be available in a handy 750g (resealable) Doy Pack – a convenient size that will also differentiate Huletts in this particular market segment.
The new packaging is designed to be functional and practical, while also carrying the Huletts brand identity and creating appetite appeal.
